Pricing
Start free. Stay because it works.
Message-market fit means the right buyers can repeat what your product is, who it is for, and why it is different.
Free is the Page Score. Founding is the full Evidence, Position and Ship desk. Message Sprint is a message reset done with you. Try the founding desk for 7 days with no card.
Free Score
$0. Find the line that loses your buyer.
- 3 Page Scores a week
- The failing line, your first fix and three rewrites
- One free desk run with a competitor map and a draft Positioning System
- No signup for the Page Score
The desk
Founding Founder: $19/month or $149/year. Your $19 price is locked for as long as you stay subscribed. New desk features are included.
- Evidence from up to 25 sources a month
- Positioning System (one page that says who your product is for, who it is not for, and the difference you can defend) and message hierarchy, every line with its quotes
- Up to 5 competitors mapped from their own pages
- Comparison page and battle card
- Homepage, pitch and demo lines, plus a one-pager
- Test log with results judged in code
- Decks in your brand (Preview)
Message Sprint
$249 once. A message reset, done with you.
- One 60-minute working session
- Homepage and one more page reviewed
- Up to 3 competitors mapped
- Up to 20 pieces of customer evidence
- Your message system delivered in your desk
Pricing questions
What is PMF Hunter? Product marketing software for technical SaaS founders. It finds the line that loses your buyer, rebuilds your message from what customers actually said, and logs whether the new message works.
What is message-market fit? The right buyers can repeat what you do, who it's for, and why it's different. We believe there is no product-market fit without it.
What do I need to start? Your homepage URL. Add call notes, reviews, support tickets, survey answers, churn reasons or email replies when you have them.
Who is it not for? Agencies writing for clients, teams looking for ads, SEO articles or social posts, and enterprise brand teams.
Is this ChatGPT with a prompt? No. Scores come from fixed checks in code, and every customer line must match a real quote word for word. If there's no quote, the line stays empty.
How is the Page Score calculated? Four layers: clarity, relevance, value and difference, each from fixed checks. The same page always gets the same number, and a page too thin to judge is refused with the reason.
Does it post or send anything for me? Never. You copy, edit and ship. Nothing goes out in your name.
What happens to my evidence? It stays in your desk and you can delete any item. You may request account deletion by writing to hello@pmfhunter.com. Some records may be retained where law requires it.
What happens after 7 days? If you added a card, you keep the founding price. If you didn't, access ends and nothing is charged.
Can I cancel? Yes, from your account page at any time. You keep access until the end of the period you paid for.
What is the founding price? $19 a month or $149 a year, locked for as long as you stay subscribed. Open to the first 50 founders until 31 Oct 2026.
What is the Message Sprint? A one-time $249 message reset, done with you in one 60-minute session. Three spots, and a free fit call first.
Can I get a refund? If the paid desk does not give you at least one useful positioning route to test, email hello@pmfhunter.com within three days.
Frequently asked questions
What is PMF Hunter?
Product marketing software for technical SaaS founders. It finds the line that loses your buyer, rebuilds your message from what customers actually said, and logs whether the new message works.
What is message-market fit?
The right buyers can repeat what you do, who it's for, and why it's different. We believe there is no product-market fit without it.
What do I need to start?
Your homepage URL. Add call notes, reviews, support tickets, survey answers, churn reasons or email replies when you have them.
Who is it not for?
Agencies writing for clients, teams looking for ads, SEO articles or social posts, and enterprise brand teams.
Is this ChatGPT with a prompt?
No. Scores come from fixed checks in code, and every customer line must match a real quote word for word. If there's no quote, the line stays empty.
How is the Page Score calculated?
Four layers: clarity, relevance, value and difference, each from fixed checks. The same page always gets the same number, and a page too thin to judge is refused with the reason.
Does it post or send anything for me?
Never. You copy, edit and ship. Nothing goes out in your name.
What happens to my evidence?
It stays in your desk and you can delete any item. You may request account deletion by writing to hello@pmfhunter.com. Some records may be retained where law requires it.
What happens after 7 days?
If you added a card, you keep the founding price. If you didn't, access ends and nothing is charged.
Can I cancel?
Yes, from your account page at any time. You keep access until the end of the period you paid for.
What is the founding price?
$19 a month or $149 a year, locked for as long as you stay subscribed. Open to the first 50 founders until 31 Oct 2026.
What is the Message Sprint?
A one-time $249 message reset, done with you in one 60-minute session. Three spots, and a free fit call first.
Can I get a refund?
If the paid desk does not give you at least one useful positioning route to test, email hello@pmfhunter.com within three days.