Capabilities
The jobs inside the desk.
PMF Hunter separates positioning work into eight bounded jobs. Each job has a defined input, output, and refusal rule.
01 Diagnose
Find the message layer that breaks first.
02 Position
Create the source of truth for every later job.
03 Map
See what rivals already claim, in their own words.
04 Compare
An honest page for buyers weighing you against a rival.
05 Enable
What to say when a buyer names the competitor.
06 Plan
Twelve weeks to lock, ship, test and update one message.
07 Test
One experiment, in the channel you choose, with a stop date.
08 Learn
Paste replies and calls. Keep, kill or rewrite each line.