Capability 05

Enable

Positioning System (one page that says who your product is for, who it is not for, and the difference you can defend).

What to say when a buyer names the competitor. This bounded job uses defined inputs, returns a defined output, and refuses when the required evidence is missing.

Input

A confirmed Positioning System (one page that says who your product is for, who it is not for, and the difference you can defend) and a primary competitor.

Output

A battle card, value proposition set, objection map, and return on investment story using founder-edited price, alternative cost, hours, or revenue at stake.

Rules

No social post packs. No default cold email. Missing proof stays visible.

Status

Battle card live. Value propositions, objection map and ROI story in preview.