Capability 06
Plan
Positioning System (one page that says who your product is for, who it is not for, and the difference you can defend).
Twelve weeks to lock, ship, test and update one message. This bounded job uses defined inputs, returns a defined output, and refuses when the required evidence is missing.
Input
A confirmed Positioning System (one page that says who your product is for, who it is not for, and the difference you can defend), its ideal customer profile fields, and the channel the founder types.
Output
Weeks 1 to 3 lock the ideal customer profile and system. Weeks 4 to 6 ship the homepage narrative, comparison page, and battle card. Weeks 7 to 9 run two message tests. Weeks 10 to 12 keep, kill, or rewrite. Each week has a move, the artifact it uses, and an editable pass or fail line.
Rules
Built in code, no model call. Refuses until positioning is confirmed. Weeks 7 to 9 stay locked until the founder types a channel. No invented benchmarks. This is not a pricing or sales-motion planner.