Capability 02
Position
Positioning System (one page that says who your product is for, who it is not for, and the difference you can defend).
Create the source of truth for every later job. This bounded job uses defined inputs, returns a defined output, and refuses when the required evidence is missing.
Input
A Diagnose result, one audience line, founder notes, and anything else you have: deck, call notes, reviews.
Output
A Positioning System (one page that says who your product is for, who it is not for, and the difference you can defend) and a Positioning one-pager. Export to PowerPoint, Google Slides or PDF in your own brand. The system has category frame, primary customer, not for, job to be done, status quo, defensible difference, claimable proof, and stance risk. Each field carries evidence quotes. ICP fields: Beachhead, Trigger, What they replace, Success moment, and Not a fit if. Each needs a supporting quote or stays empty, with the prompt: Name who the message is for, what they replace, and who it is not for. Status is draft or confirmed. Confirm is a founder click.
Rules
Every later job refuses until the system is confirmed. The message is: Confirm positioning first.